Insights

Communication and Technology news

Oops! Weight Watchers’ Twitter campaign gets ensnared in WWIII chatter

Now officially known as WW, the venerable weight-loss brand picked an unfortunate moment to promote itself on Twitter. On Thursday, Weight Watchers debuted its latest social media campaign with a promoted tweet, #thisismyWW. The brand, which changed its name to WW in 2018, likely thought this was an uplifting message,...
Now officially known as WW, the venerable weight-loss brand picked an unfortunate moment to promote itself on Twitter. On Thursday, Weight Watchers debuted its latest social media campaign with a promoted tweet, #thisismyWW. The brand, which changed its name to WW in 2018, likely thought this was an uplifting message, intended to encourage its members to share their goals for the new year.Read Full Story
brand weight twitter campaign media

Need a professional cloud based solution for your email and productivity?

Join Google G Suite