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Pandora is trialling new ‘Promoted Stations’ with 10% of its 76m monthly active users

07/05/2014

Pandora is testing a new native ad unit called ‘Promoted Stations‘ with 10 percent of the people who tune in to its Internet radio (...)
Pandora is a new native ad unit called ‘Promoted Stations‘ with 10 percent of the people who tune in to its Internet radio service. Currently in beta, these branded stations are auto-populated and then listed within the ‘Stations You Might Like’ section of the app. Initial partners for the new solution include Kleenex, Skechers, StubHub, Taco Bell and Toyota. It’s difficult to predict what each station will look like though. The company said Promoted Stations will “drive Pandora listeners to custom content”, before suggesting they’ll all offer a slightly different blend of brand-related tunes. “Pandora consults with advertisers to produce content in a variety of... This story continues at The Next Web
pandora‘promotedtestingnative

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