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Pay (for) attention! Chartbeat’s new certification may help publishers quit pageview addiction

28/09/2014

Sick of websites desperately trying to make you click on more and more pages? Recent times have seen a drive from some quarters to (...)
Sick of websites desperately trying to make you click on more and more pages? Recent times have seen a drive from some quarters to make attention, rather than pageviews, the primary way of measuring the success of online content. That movement has received a boost today as real-time analytics firm Chartbeat announced that it has gained accreditation from the Media Rating Council for attention-based measurement of both content and advertising. As the rates paid for display advertising have fallen, publishers have rushed to inflate their pageviews using clickbait titles and slideshows, while increasingly turning to higher-paying ‘native advertising’ in the form of sponsored... This story continues at The Next Web The post Pay (for) attention! Chartbeat’s new certification may help publishers quit pageview addiction appeared first on The Next Web. Sick of websites desperately trying to make you click on more and more pages? Recent times have seen a drive from some quarters to make attention, rather than pageviews, the primary way of measuring the success of online content. That movement has received a boost today as real-time analytics firm Chartbeat announced that it has gained accreditation from the Media Rating Council for attention-based measurement of both content and advertising. As the rates paid for display advertising have fallen, publishers have rushed to inflate their pageviews using clickbait titles and slideshows, while increasingly turning to higher-paying ‘native advertising’ in the form of sponsored... This story continues at The Next Web The post Pay (for) attention! Chartbeat’s new certification may help publishers quit pageview addiction appeared first on The Next Web.
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