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PBS Calls Out Guilty Pleasure Purveyors With Fake Reality Show Campaign

28/05/2013

A campaign promoting PBS presents fake versions of the kinds of shows that are popular with the competition and laments the state (...)
A campaign promoting PBS presents versions of the kinds of shows that are popular with the competition and laments the state of reality TV. Would you watch a show called Married to a Mime? PBS sincerely hopes that you would not. In a new integrated campaign for the New York arm of the nonprofit network responsible for both Sesame Street and Masterpiece, ostensibly ridiculous-sounding series such as Mime and Knitting Wars are promoted with posters and Twitter accounts. Only upon closer inspection would the average passerby happen to notice another poster to the right that reads, “The fact you thought this was a real show says a lot about the state of TV.” Created by agency CHI & Partners‎, the new campaign is an effort to help differentiate PBS affiliate WNET Channel 13 from other elements currently dominating TV. “Support quality programming. Join us at thirteen.org,” the remainder of the ad reads.Read Full Story    
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