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Social media is fast becoming your customers’ product research tool, so look beyond Google

Twenty-one years old this year, no one can dispute the dominance Google has enjoyed in the world of search. After all, it has a massive 81.5 percent market share worldwide. But, new players are beginning to chip away at its position in Europe and North America — particularly when it comes to users researching...
Twenty-one years old this year, no one can dispute the dominance Google has enjoyed in the world of search. After all, it has a massive 81.5 percent market share worldwide. But, new players are beginning to chip away at its position in Europe and North America — particularly when it comes to users researching products — and they’re coming from different fields. If you shift the focus to look at time spent online as a whole, the vast majority (96 percent) of activity already takes place outside search engines. Meanwhile, more time is being spent on social media, with the… This story continues at The Next Web
google percent search this share

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