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Steve Jobs was famous for his Apple keynotes. Snap just topped him

With a backdrop inspired by Venice, Calif., and the artist James Turrell, Snap’s latest keynote is a master class in persuasion—and it’s so much cooler than Apple’s black on black. For nearly 20 years, there has been one live presentation style to beat in the world of technology:...
With a backdrop inspired by Venice, Calif., and the artist James Turrell, Snap’s latest keynote is a master class in persuasion—and it’s so much cooler than Apple’s black on black. For nearly 20 years, there has been one live presentation style to beat in the world of technology: Apple’s. The company’s keynotes, as originally envisioned by Steve Jobs, are famous for featuring a minimalistic black screen and messages presented in clear Helvetica Neue—along with meticulous scripting. Just about every presentation that has come since, whether from Amazon, Facebook, or a small upstart, tends to feel like a bad copy.Read Full Story
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