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Study shows Facebook users still don’t understand tracking

17/01/2019

The Pew Research Center today released the results of its latest survey of Facebook users, this time about the ad categories they’ve been assigned by the site’s algorithms. The users’ surprising ignorance of the information Facebook accrues highlights the disconnect between the platform and its users. According...
The Pew Research Center today released the results of its latest survey of Facebook users, this time about the ad categories they’ve been assigned by the site’s algorithms. The users’ surprising ignorance of the information Facebook accrues highlights the disconnect between the platform and its users. According to the results, several users weren’t even aware of the list of ad categories Facebook keeps on them: 74 percent said they “didn’t know the categories existed.” So just to get everyone up to speed, Facebook allows you to browse the ad categories to which it’s assigned you. You’ll be able to see… This story continues at The Next WebOr just read more coverage about: Facebook The Pew Research Center today released the results of its latest survey of Facebook users, this time about the ad categories they’ve been assigned by the site’s algorithms. The users’ surprising ignorance of the information Facebook accrues highlights the disconnect between the platform and its users. According to the results, several users weren’t even aware of the list of ad categories Facebook keeps on them: 74 percent said they “didn’t know the categories existed.” So just to get everyone up to speed, Facebook allows you to browse the ad categories to which it’s assigned you. You’ll be able to see… This story continues at The Next WebOr just read more coverage about: Facebook
facebookuserscategoriesaboutassignedresultsthisignoranceinformationdisconnect

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