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The challenges of marketing a high-priced product (and how to overcome them)

31/10/2014

Firas Kittaneh is the CEO of One Mall Group. Businesses make a killing selling products that rarely cost more than a hundred dollars. (...)
Firas Kittaneh is the CEO of One Mall Group. Businesses make a killing selling products that rarely cost more than a hundred dollars. Take Warby Parker and H&M, for instance. It’s hard not to smile at the prices; it’s easy to swipe your credit card too. For companies that offer single items worth hundreds of dollars or goods that cost an alarming four-figures, there are a number of obstacles to overcome before you can convince shoppers to spend even a dime.  Brands consistently face three major challenges when marketing a high-priced product. Below are some solutions which make selling a thousand dollars’... This story continues at The Next Web Firas Kittaneh is the CEO of One Mall Group. Businesses make a killing selling products that rarely cost more than a hundred dollars. Take Warby Parker and H&M, for instance. It’s hard not to smile at the prices; it’s easy to swipe your credit card too. For companies that offer single items worth hundreds of dollars or goods that cost an alarming four-figures, there are a number of obstacles to overcome before you can convince shoppers to spend even a dime.  Brands consistently face three major challenges when marketing a high-priced product. Below are some solutions which make selling a thousand dollars’... This story continues at The Next Web
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