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The crown prince of profitable Web pranks: meet the guy behind Abusive Elmo and ShipYourEnemiesGlitter

21/05/2015

Mat Carpenter has a knack for creating devious ideas that get the Web excited. The 23-year-old Australian was the original brains (...)
Mat Carpenter has a knack for creating devious ideas that get the Web excited. The 23-year-old Australian was the original brains behind ShipYourEnemiesGlitter, the site that Product Hunt’s Ryan Hoover called “the ultimate troll product”, and just this week launched Abusive Elmo on Demand. I dropped Carpenter a line at his lair – Sofa Moolah, the SEO and marketing firm he co-founded in 2011 – to find out what his plans for the foul-mouthed furry one are. After all, he managed to sell the glitter bombing site for $85,000 without mailing a single order. New blog post: The Entire Ship Your Enemies… This story continues at The Next Web Mat Carpenter has a knack for creating devious ideas that get the Web excited. The 23-year-old Australian was the original brains behind ShipYourEnemiesGlitter, the site that Product Hunt’s Ryan Hoover called “the ultimate troll product”, and just this week launched Abusive Elmo on Demand. I dropped Carpenter a line at his lair – Sofa Moolah, the SEO and marketing firm he co-founded in 2011 – to find out what his plans for the foul-mouthed furry one are. After all, he managed to sell the glitter bombing site for $85,000 without mailing a single order. New blog post: The Entire Ship Your Enemies… This story continues at The Next Web
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