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The legal loophole of advergames: How ads disguised as video games are impacting today’s youth

29/06/2014

Last fall, we witnessed what select tech press called “one of the most successful marketing campaigns in history.” To promote (...)
Last fall, we what select tech press called “one of the most successful marketing campaigns in history.” To promote its Food with Integrity campaign, Mexican fast food giant Chipotle developed an arcade-style mobile game that guided users through 4 worlds and 20 levels. Users who unlocked all game worlds with at least one star at each level gained entry into Chipotle’s buy-one-get-one offer at one of 1500 international locations. The Scarecrow film gained 6.5 million YouTube views in less than two weeks, and the chain saw its sales spike in Q1 2014. The game also took top honors at this year’s Cannes Lions festival, winning two Gold... This story continues at The Next Web
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