Insights

Communication and Technology news

The metrics you need to know to measure social media customer satisfaction

14/10/2014

This post is part of a new series titled “Business Social,” and is brought to you by Hootsuite.Providing excellent customer (...)
This post is part of a new series titled “Business Social,” and is brought to you by Hootsuite.Providing excellent customer service is one of the top priorities of a successful business. Companies like Zappos have famously built their entire strategy on striving to give customers an amazing experience. It was this single-minded focus that led Zappos to be one of the first retailers to use social media as a customer care channel and sees them continuing to try out different ways to delight their customers. This approach has, at its core, a financial rationale. The lifetime value of a customer, as Zappos CEO Tony Hsieh sees it, is “a moving target that can increase if we can... This story continues at The Next Web The post The metrics you need to know to measure social media customer satisfaction appeared first on The Next Web. This post is part of a new series titled “Business Social,” and is brought to you by Hootsuite.Providing excellent customer service is one of the top priorities of a successful business. Companies like Zappos have famously built their entire strategy on striving to give customers an amazing experience. It was this single-minded focus that led Zappos to be one of the first retailers to use social media as a customer care channel and sees them continuing to try out different ways to delight their customers. This approach has, at its core, a financial rationale. The lifetime value of a customer, as Zappos CEO Tony Hsieh sees it, is “a moving target that can increase if we can... This story continues at The Next Web The post The metrics you need to know to measure social media customer satisfaction appeared first on The Next Web.
customersocialthismediapostmetrics” andneedexcellentproviding

Build your professional online store with one of the more experienced Shopify Partners

More information