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This is why luxury purchases can make you feel like crap

Psychological havoc ensues when you don’t believe you deserve an expensive item. Do you rarely wear the nicest items in your closet? Or are you one of the many women who wears faux rings despite owning valuable ones? Now you know why: it turns out that luxury items can spur a psychological rabbit hole of...
Psychological havoc ensues when you don’t believe you deserve an expensive item. Do you rarely wear the nicest items in your closet? Or are you one of the many women who wears faux rings despite owning valuable ones? Now you know why: it turns out that luxury items can spur a psychological rabbit hole of impostor syndrome. Fancy purchases “can backfire, and make consumers feel inauthentic, producing what we call the ‘imposter syndrome from luxury consumption,'” says Nailya Ordabayeva, associate professor of marketing at the Boston College Carroll School of Management and a coauthor of a series of studies exploring luxury consumption.Read Full Story
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