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This South Korean Bridge Lights Up To Persuade People Not To Jump

28/06/2013

When you walk over the Mapo Bridge in Seoul, it flashes you a message of hope. South Korea has the second highest rate of suicides (...)
When you walk over the Mapo Bridge in Seoul, it flashes you a message of hope. South Korea has the second highest rate of suicides in the developed world (after Greenland). And the Mapo Bridge, in Seoul, is a particularly tragic spot. Every year, dozens of people jump to their death. To do something about this, Cheil Worldwide came up with the "Bridge of Life": a light-and-message system that gets people out of themselves, and seeing the essential side of life again. The company claims the suicide rate has fallen 77% on the bridge as a result. Below is a clip talking about the making of the project:Read Full Story     When you walk over the Mapo Bridge in Seoul, it flashes you a message of hope. South Korea has the second highest rate of suicides in the developed world (after Greenland). And the Mapo Bridge, in Seoul, is a particularly tragic spot. Every year, dozens of people jump to their death. To do something about this, Cheil Worldwide came up with the "Bridge of Life": a light-and-message system that gets people out of themselves, and seeing the essential side of life again. The company claims the suicide rate has fallen 77% on the bridge as a result. Below is a clip talking about the making of the project:Read Full Story    
bridgesouthpeoplemaposeoulratethisjumpwhenwalk

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