Insights

Communication and Technology news

Twitter unveils Audience Insights to detail follower demographics, interests and behaviors

27/05/2015

Twitter is unveiling a new analytics tool that should provide marketers with a deeper understanding about the people interacting with (...)
Twitter is unveiling a new analytics tool that should provide marketers with a deeper understanding about the people interacting with them on the social network Called Audience Insights, the dashboard can provide information about a variety of characteristics, categorized into demographics, interests, lifestyle, purchasing behavior, TV viewing behavior and mobile footprint. The dashboard can help you decide how to target potential customers on Twitter. For example, you can learn about what products they’ve recently purchased, their favorite trends or what types of shows they watch on TV. It’ll also help you to choose which medium is best for reaching your… This story continues at The Next Web Twitter is unveiling a new analytics tool that should provide marketers with a deeper understanding about the people interacting with them on the social network Called Audience Insights, the dashboard can provide information about a variety of characteristics, categorized into demographics, interests, lifestyle, purchasing behavior, TV viewing behavior and mobile footprint. The dashboard can help you decide how to target potential customers on Twitter. For example, you can learn about what products they’ve recently purchased, their favorite trends or what types of shows they watch on TV. It’ll also help you to choose which medium is best for reaching your… This story continues at The Next Web
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