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Watch Gehry, Boiler, Behar, And Others Talk About The Importance Of The Creative Brief In "Briefly"

28/09/2014

The new short doc Briefly explores the critical, evolving role of the creative brief across design and advertising.At its most basic (...)
The new short doc Briefly explores the critical, evolving role of the creative brief across design and advertising.At its most basic level, the brief is an understanding between a client and a creative professional, outlining the objectives of a project, its audience, and a strategy for reaching that audience within certain parameters and with certain goals.Read Full Story The new short doc Briefly explores the critical, evolving role of the creative brief across design and advertising.At its most basic level, the brief is an understanding between a client and a creative professional, outlining the objectives of a project, its audience, and a strategy for reaching that audience within certain parameters and with certain goals.Read Full Story
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