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Watch out Facebook, Apple’s ad tracking user protections are still on track

19/11/2020

Apple doubles down on its delayed anti-ad tracking features: “Privacy-focused ad networks were the universal standard in advertising before the practice of unfettered data collection began over the last decade or so.” Back in June during Apple’s first online-only Worldwide Developer’s...
Apple doubles down on its delayed anti-ad tracking features: “Privacy-focused ad networks were the universal standard in advertising before the practice of unfettered data collection began over the last decade or so.” Back in June during Apple’s first online-only Worldwide Developer’s Conference, the majority of the excitement, as usual, surrounded the glossy new features coming to iOS. In this case, the home screen widgets and major Messages improvements were among the big draws. However, Apple, as always, also announced more privacy features coming to its mobile operating systems–including approximate location, camera and microphone indicators, and a feature known as App Tracking Transparency (ATT), which gives users control over how much they allow apps to track them for advertising purposes.Read Full Story Apple doubles down on its delayed anti-ad tracking features: “Privacy-focused ad networks were the universal standard in advertising before the practice of unfettered data collection began over the last decade or so.” Back in June during Apple’s first online-only Worldwide Developer’s Conference, the majority of the excitement, as usual, surrounded the glossy new features coming to iOS. In this case, the home screen widgets and major Messages improvements were among the big draws. However, Apple, as always, also announced more privacy features coming to its mobile operating systems–including approximate location, camera and microphone indicators, and a feature known as App Tracking Transparency (ATT), which gives users control over how much they allow apps to track them for advertising purposes.Read Full Story
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