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Why those cards about reusing hotel towels are so effective

Designers are expert at subtly encouraging users to make one decision over another. Psychologists call it “the nudge.” Every day, you make important choices–about whether to feast on fries or take a brisk walk, whether to spend or save your paycheck, whether to buy the sustainable option or the...
Designers are expert at subtly encouraging users to make one decision over another. Psychologists call it “the nudge.” Every day, you make important choices–about whether to feast on fries or take a brisk walk, whether to spend or save your paycheck, whether to buy the sustainable option or the disposable plastic one.Read Full Story
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