The agency has an international reach, exporting 26.93% of its services to international markets (data from BdP 2023). The areas of e-commerce and social media management have been the main drivers of the agency’s growth.

Despite achieving financial ratios above the 3rd Quartile (data from Banco de Portugal 2023), placing the agency annually within the top 5% of companies with the highest financial performance, it remains a small structure (fewer than 10 employees), supported by associated professionals in lower production volume areas (videography, photography, printing, content creators, etc.). Nonetheless, it is recognised for having a stable team, close to the client, and highly qualified, with hand-picked human resources who are deeply committed to the project.

The reputation we’ve built in the market is the result of the consistency of our work. We never aimed to claim we are the most expensive, the cheapest, the most creative, or the highest performing — we have always maintained the quality standard we believe is right for our structure and, with that awareness, we present our services transparently.

We believe there’s room in the market for all profiles, and we’ve attracted clients whose level of expectations aligns with ours. This product–market fit has allowed us to grow sustainably, without relying on risky investments, unrealistic hiring, aggressive advertising, or “award-buying”. From day one, we’ve prioritised organic growth and cautious management.

We remain humble in our approach and uncompromising in the quality of our deliverables. Over the years, we’ve developed advanced skills and the market has recognised us, giving us our place on the right stage! And it’s on that stage that we are Bydas.

In 2025, after 15 years of activity, we decided to redefine our structure on the solid foundations we had already built. With a new creative direction, Bydas is now charting a bold path toward the (un)known of artificial intelligence and the new challenges of digital communication, as well as embracing new methodological practices in the work of a communication agency.

With this new creative leadership, we have recorded rapid growth in just a few months, with productivity gains and more effective methodologies. We have also created several senior positions to strengthen the quality and consistency of our deliverables. We’ve taken on new Shopify Plus clients, reinforcing our visibility with Shopify in Portugal, improved our presence and quality in social media and online communication, and developed our expertise in performance marketing with very encouraging results. We're also delivering new technological solutions such as WebApps and Mobile Applications, further strengthening our development capabilities.