Inez Borges will be a speaker at the Graphic Arts Conference 2026 – Ethics

BYDAS at a necessary debate

BYDAS will be present at the Graphic Arts Conference 2026 – Ethics, an initiative promoted by Colégio Interno dos Carvalhos, on April 21. The participation of Inez Borges, the agency’s Creative Director, reinforces BYDAS’s commitment to reflecting on the issues that are currently transforming communication, design and contemporary creative work.

In an edition dedicated to the theme of “ETHICS”, Inez Borges will bring to the discussion a contribution focused on the impact of Artificial Intelligence on creativity and the resulting ethical implications. The growing adoption of AI tools in creative processes has opened up new possibilities, but it has also raised essential questions about authorship, originality, transparency, responsibility and the value of human work.

Creativity, technology and responsibility

Inez Borges’s presence at this event comes at a particularly relevant moment for the creative industries. From visual concept development to content production, from strategic ideation to task automation, Artificial Intelligence is already influencing the way brands, designers and creative teams think about and develop projects. More than simply addressing trends, this participation will aim to help the educational and professional community understand how these tools can be used with judgement, awareness and ethical responsibility.

For BYDAS, this is an unavoidable topic. As a digital communication agency, the company closely follows technological developments and their impact on creative work, seeking to balance innovation, strategic thinking and responsibility. Inez Borges’s contribution reflects that vision precisely: technology can expand capabilities, but it cannot replace sensitivity, visual culture, critical thinking or clear ethical principles.

A programme with complementary perspectives

The event will also include the participation of other distinguished guests:

• Rui Ferreira – Eigal – Graphic Industry;
• Joana Costa – Print & Cut | Advertising and Design;
• Mariana Maia Rocha – visual artist and researcher at FBAUP.

This diversity of experience promises to enrich the conversation around ethics, bringing together education, research, industry and professional practice. For students, teachers and institutional partners, it will be an important opportunity to reflect on the future of graphic arts in a context where innovation increasingly demands critical awareness.

At BYDAS, we follow technological developments with a strategic and human-centred vision. Discover our digital marketing services and see how we combine creativity, innovation and responsibility in every project.